Keeping up with the demand for varicose vein specialists in the community is easy. When the supply of medical practices outgrows the need, that’s when you have to become better at marketing your vein clinic better than the next guy. Here are just a few ways to get ahead of the competition.
First of all, figure out what the other guys are doing in the first place. Are they placing television ads? Are they putting their logo on billboards and bus stops? If they are already doing those things, don’t try to compete in the same space. Instead, try to one-up them at everything they do. If they are putting their varicose vein clinic logo on a bench at a bus stop, then you should go after other areas that have high traffic. Don’t try to compete directly and make sure to target areas that have money.
Another thing to do is use the power of referrals. When someone wants to know what is the cause of varicose veins and asks their friend how they managed to clear up this blood vessel disorder, their friend should be proud to say that they had your clinic work on them. Then, you’ll get more business without even trying!
Another area that you can pursue is in medical device sales referrals. For instance, lets say that someone goes into a store looking for a home remedy to cure their spider veins. Heck, lets say that they even by some horse chestnut for varicose veins at the local general store’s pharmacy. What do you think would happen if you had someone that you knew well working in that store? As the person was checking out, that person could recommend them to your practice! Now that’s marketing at its finest.
Again, as the supply for varicose veins surgeons increases, the need won’t necessarily with all other things being equal. In order to gain more patients and clients than your competitors, you have to out-market them. There are tacky ways to do this that have minimal effect and then there are smarter ways. Just ask yourself if you were to see another company doing this type of marketing, would you be annoyed? If so, skip it. There’s probably better ways to market your spider vein clinic.
Once you have the clients/patients coming in, you’re going to need to have a strong referral network set up so that you constantly have a new stream of work coming through your medical practice. Easy peasy.